Normally, mainstream enterprises are slow to embrace cutting-edge technologies, with startups and other early adopters setting the pace on everything from public cloud to NoSQLs. Serverless computing, however, just might be different.

Serverless, first popularized by AWS Lambda, has seen “astonishing” growth of over 300 percent year over year, according to AWS chief Andy Jassy. Ironically, that growth may be driven by the “laggards,” as Redmonk analyst James Governor calls them, rather than the techno-hipsters.

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